Aren’t ‘brand’ and ‘branding’ the same thing?

No, not exactly. Your brand, or brand image, is your identity. Your branding is what visually speaks for you when you aren’t in front of your customers. 

Brand

Your brand is what your customers think about you. It’s their perception of you based on their experience with your brand. It’s the sentiment they share with their friends and family about your company. It’s your reputation. 

Brand Identity

Brand identity is the collaboration of your company’s mission and vision. It includes your company name, tag line, brand positioning, brand story, quality, service, support, and messaging. Your identity is the total value proposition that you offer to your clients. 

• • The promise you make to your customers.
  • Everything the company wants customers to think and feel about them
  • The position your brand occupies in people’s minds.

A strong brand identity builds trust while making your brand memorable to your customers and paving the path to brand loyalty.

Branding

Your branding (sometimes referred to as corporate identity) is your company’s outward appearance. Branding consists of your company’s unique logo, wordmark, colors, typography, mobile icon, and usage guidelines for all digital and print business systems, such as business cards, letterhead, branded digital signatures, web & social media collateral. Differentiating your company from your competitors makes it easier for your clients to remember your company.

The application of clear and consistent branding will provide exceptional mileage and minimal drag for years to come.

Whether you desire a pole position or are racing towards a checkered flag, our combination of marketing strategy and expert design will make your visions and goals a reality. The results will drive your organization and deliver you to your target audience.

Logo vs. Wordmark – What’s the difference?

Think of your logo, or logotype, as a visual abbreviation of your branding. A wordmark is a distinctive, font-based, but stylized design that includes the company name. It is a graphic that creates a clear, visually memorable identity.