What exactly is digital marketing?

Digital marketing is pretty much what it sounds like. It’s an online-based promotion of your small business using digital technologies to sell your products and services. This form of marketing has become commonplace in the industry today.

Do I really need this in my life?

Yes, yes, and YES!

Digital marketing connects you to a much larger audience than is possible with print and other traditional marketing methods.

Additionally, it allows you to target the audience which is most likely to buy your product or service. The best part is, it’s often more cost-effective than traditional advertising methods, and it enables you to measure success accurately and on a set frequency. With this data, you can quickly and easily identify weaknesses and optimize your marketing efforts.

What are my options?

There are a growing number of digital marketing channels to choose from including websites, e-mail campaigns, social media, newsletters, blogs, and print media.

Social media includes some platforms which have been around for a while such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. We should also include recent newcomers SnapChat and Tik Tok.

Options are great and everyone loves them, but choosing the most effective combination of channels to meet your goals is a little more tricky.

Fast Forward formulates data-driven strategies and pairs them with aligning tactics. Tactics are applied to the most relevant channels using industry best practice standards to give your business optimum results.